Fred Perry

Fred Perry prides itself on being the first British heritage brand to successfully blend sportswear with streetwear to create some of the most iconic styles of the last century. The brand was born on the 1940's, when former Australian footballer Tibby Wegner approached 3 times Wimbledon champion Fred Perry with an idea and in 1952 the pair launched what was to be their most famous garment, a slim fit cotton pique shirt. Associated with a whole series of subcultures driven by musical affinities such as mods, skinheads, suedeheads, soul boys, rude boys, two tone and there was even a short lived subculture known as the Perry boys! Then when Britpop took the world by storm in the mid 90's it was no surprise to find bands like blur and oasis sporting the epitome of street fashion credibility.